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115 pages. 8.00x5.25x0.29 inches. In Stock.

Book is in NEW condition. 1.25

Savvy advice for adding video to your marketing plan Video marketing is rapidly gaining popularity in onlinemarketing and this fun-but-practical guide presents you with allaspects of video marketing from planning to production todistribution. You'll learn how to create a video strategy, producean effective video, put it online, and get your video to the rightconsumers so you can help your business succeed. The author teamhas vast experience in video creation and marketing and exploresten video campaigns so you can learn from their successes andchallenges.Offers an overview of the video marketing process, how to buildit into an existing marketing plan, and create a video outlineCovers the necessary steps for creating the video, fromscripting to shooting to editingWalks you through the process of sharing video on a companysite, social site, or other hosts and then draw the rightaudienceDetails the new frontiers of video marketing including mobilevideo and measuring resultsFeaturing invaluable advice for creating an effective videomarketing campaign, Video Marketing For Dummies is essentialreading on this marketing trend.

Creating the next YouTube blockbuster is easier than you think! Includes more than 100 QR Codes linking to successful viral videos! "These guys are the viral experts, and they show you the way in clear, concise language. This is the first recipe for virality that I buy." -- KENT NICHOLS, cocreator of viral phenomenon AskANinja.com One Saturday morning in 2006, Stephen Voltz and Fritz Grobe dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera. Their video went viral in a matter of hours, and before they knew it, David Letterman, Conan O'Brien, and NPR were calling. Since then, more than 100 million people have watched The Extreme Diet Coke & Mentos Experiments. Why? Because Voltz and Grobe did everything right. Now, in The Viral Video Manifesto, they explain how you can make a video guaranteed to pack a major punch by applying four core principles: Be True . . . Don't fake it. Make it real. Don't Waste My Time . . . Get down to business right away. Be Unforgettable . . . Show us something we've never seen before. It's All About Humanity . . . An emotional connection is the key to sharing.

Buy with confidence! Book is in new, never-used condition 0.9

Shoot, Edit, Share is an interactive, accessible introduction to video production techniques, concepts, and terminology. With the increasing availability of affordable video equipment, many students and professionals need to learn the basics of video production without being overwhelmed by technical details and equipment lists. Covering preproduction, production, editing in post, and distribution, this book shows you how to produce video quickly and effectively for a range of clients, from commercial firms to community service organizations. Key features include: A companion website including video interviews with professionals that demonstrate and reinforce techniques covered in the book; Service-learning exercises that engage readers in real-world learning experiences, encouraging them to interact with their communities and new clients; Clear, easy to follow and heavily illustrated guides for all of the equipment and processes that go into video production; Focus on creating stories for a target audience, and building convincing and engrossing narrative through videos; A thorough breakdown of all the techniques needed in post-production, through editing, well-designed graphics, and quality sound; A best-practices guide to viral videos, sharing video content online and increasing its exposure on social media sites; QR codes throughout the book, that when scanned, demonstrate video techniques and concepts related to what was read.

Unread book in perfect condition.

The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.

Marketing, 14th Edition is the most robust principles of marketing solution available, meeting the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. Their decades of combined experience in the higher education classroom continue to inform the authors' innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs, in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests. Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make Marketing, 14th Edition the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts.

Between tweets, likes, comments, blogs, videos and images, today’s customer is estimated to generate 2.5 quintillion bytes of data per day. How can marketers utilize the ever-increasing amount of data to better understand and interact with their customers? This book offers advice on how to interpret and incorporate data into an organization’s overall marketing strategy. It is designed to help marketers improve customer relationships, enhance the targeting of their marketing efforts, align marketing activities with ultimate goals and objectives, and gain insight into the effectiveness of marketing campaigns and channels.Topics covered include: the current limitations associated with big data, the differences between deriving the what, how and why from data, how to use social science to provide frameworks for a smart data agenda, privacy and personal data and the role of market research in a marketing strategy.

Market Leader. Casebook for advanced marketing course. Excellent mix of cases by industry; students learn by "active" participation. Includes a new video package, a New section on International and a new section on building a marketing plan. Cases reflect a broad overview of marketing and applications.

Prepare to enter the outrageous new world of Nobrow, where the old cultural distinctions -- highbrow (Wagner's Ring), middlebrow (Masterpiece Theater), and lowbrow (the latest MTV video) -- cease to exist. John Seabrook raises the curtain on an onrushing cultural phenomenon: the melding of culture with the marketing of culture and the culture of marketing. He shows us how Nobrow increasingly defines the great American audience that now follows the Three Tenors on tour, cheers rock groups like Radish (whose fifteen-year-old lead singer wins a multi-million-dollar recording contract and fifteen minutes of celebrity), obsesses on the prequel to Star Wars, and is as hip to promotion as to performance. He reveals how the Buzz came to Tina Brown's New Yorker; how art and business mingle in the work of moguls like George Lucas and David Geffen; how it's all stirred together in one super-soup of art, money, spin, and hype; and how even aesthetic worth is measured by units shipped in the frenetic culture he calls (as we all will from now on) Nobrow.

Hardcover. Video games are a popular form of media, and today it is easier than ever for people to create their own. This title explores the history and future of gaming technology, as well as the equipment, skills, challenges, and marketing strategies involved in designing and releasing video games. It also looks at the differences between big-budget developers and independent developers. Features include a glossary, references, websites, source notes, and an index. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

This must-have manual for screenwriters, novelists, and entertainment executives offers an insightful, 11-step program for creating, developing and marketing compelling movies, TV shows, novels, and story-based video games and toys. If you are a writer, it will help you to generate great ideas with heartfelt storylines and characters. If you are an entertainment executive, it will help you to identify and market stories with real potential. It's a lifetime of insights in just 300 pages. It is based on the author's 30 years of experience, keen insights from other senior executives, and fresh audience research that details what audiences want. Key elements addressed include:·         Satisfying Audience Deep Emotional Needs·         Aligning with Contemporary Culture and Trends·         Creating Relatable, Aspiring, Memorable Characters·         Generating Compelling Story Ideas·         Adding Broad Audience Appeal·         Building In Elements That Make It a Franchise·         Fixing Common Execution Problems in Development·         Creating Marketable Artistry·         Applying The Ever-Cool Formula·         Using Research to Optimize Decisions·         Launching an Idea Quest

Limited 180gm vinyl LP pressing. MTV had become a major marketing tool by 1984, and The Cars were one of the first bands to use the new video medium to their advantage. The band's fifth album, Heartbeat City (Elektra), spawned several imaginative and memorable videos, which translated into massive chart and commercial success, making it one of the biggest releases of the year. Produced by hitmaker John "Mutt" Lange (AC/DC, Def Leppard), the album included two Top Ten singles - the ballad "Drive"

This is not just a book! This is a workbook! Here is what is also included when you purchase 8 Steps: · 49+ Videos · 12+ Webinars/Podcasts · PDF Version also available · Downloadable Business Plan, Marketing Plan, and Strategic Plan· 8 Live Training Sessions (live & recorded)Learn from one of the Nation’s Best Selling Authors and an actual Attorney and CPA on How to Start Your Business Today! Have you ever thought of starting your own small business- but thought it was too hard or had no idea where to start? Then this is the workbook for you! Listen to invaluable legal and tax advice given by Best Selling author and CPA/Attorney Mark Kohler, all which are geared toward helping you succeed in your dreams of being your own boss! No matter what your age, income, or current status in small business ‘start-up’ you will find material here that is invaluable and guaranteed to save you thousands in lawsuits, issues with the government or IRS and general heartache. Buy with confidence knowing we offer a 100% 30-day money back guarantee!

This is not just a book! This is a workbook! Here is what is also included when you purchase 8 Steps: · 49+ Videos · 12+ Webinars/Podcasts · PDF Version also available · Downloadable Business Plan, Marketing Plan, and Strategic Plan· 8 Live Training Sessions (live & recorded)Learn from one of the Nation’s Best Selling Authors and an actual Attorney and CPA on How to Start Your Business Today! Have you ever thought of starting your own small business- but thought it was too hard or had no idea where to start? Then this is the workbook for you! Listen to invaluable legal and tax advice given by Best Selling author and CPA/Attorney Mark Kohler, all which are geared toward helping you succeed in your dreams of being your own boss! No matter what your age, income, or current status in small business ‘start-up’ you will find material here that is invaluable and guaranteed to save you thousands in lawsuits, issues with the government or IRS and general heartache. Buy with confidence knowing we offer a 100% 30-day money back guarantee!

This book focuses on video-based, corneal-reflection eye trackers – the most widely available and affordable type of system, and takes a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising.The third edition has been extensively revised and extended, and includes new chapters on calibration accuracy, precision and correction; advanced eye movement analysis; binocular eye movement analysis; practical gaze analytics; design; GIS.Opening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the author then surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program.

This expanded, updated, and revised third edition of Lorene Wales’ The Complete Guide to Film and Digital Production offers a comprehensive introduction to the positions/roles, procedures, and logistics of the film and digital video production process, from development and pre-production all the way to marketing and distribution. Lorene Wales offers a hands-on approach suitable for projects of any budget and scale, explaining every stage and key role/position in the life of a film and providing a wealth of sample checklists, schedules, accounting paperwork, and downloadable forms and templates for practical use. Other topics include a description of the latest mobile apps used in production, tax incentives, the DIT, set safety, and an expanded chapter on copyright, fair use and other legal matters. A companion website includes video tutorials, a personnel hierarchy, a guide to mobile apps useful during production, PowerPoints for instructor use, and a complete set of sample production forms and templates for download, including schedules, accounting paperwork, releases, and production checklists.

America is a corporatized society defined by a culture of consumerism, and the youth market is one of the groups that corporations target most. By marketing directly to children, through television, movies, radio, video games, toys, books, and fast food, advertisers have produced a 'kinderculture'. In this eye-opening book, editor Shirley R. Steinberg reveals the profound impact that our purchasing-obsessed culture has on our children and argues that the experience of childhood has been reshaped into something that is prefabricated. Analyzing the pervasive influence of these corporate productions, top experts in the fields of education, sociology, communications, and cultural studies contribute incisive essays that students, parents, educators, and general readers will find insightful and entertaining. Including seven new chapters, this third edition is thoroughly updated with examinations of the icons that shape the values and consciousness of today's children, including Twilight, True Blood, and vampires, hip hop, Hannah Montana, Disney, and others.